Brand Awareness Campaign for Social Media

Launch Media 2022 Reel of Work Celebration

Client Background

Long time client Launch Media is an award-winning visual communication and video production company in downtown Baton Rouge. Launch Media was named in the 2022 LSU 100: Fastest Growing Tiger Businesses and won three Baton Rouge Advertising Federation Addy awards in 2022. Prior to the recent acquisition by Melara Enterprises (Baton Rouge Business Report, 225, inRegister and 10/12 Industry Report), Launch Media outsourced marketing and communication management, utilizing various services from scriptwriting for clients like CSRS, CPEX, and Manship Theatre to copywriting for RFPs, web, and brand strategy.

Project Summary

Launch Media wanted to highlight its new reel of work in 2022 with a promotional social media campaign centered on a behind the scenes series that detailed the technique, challenges, and humor behind the company's best work.

While the primary goal of this campaign was to increase brand awareness, the secondary goal was to reinforce the Launch Media brand as an experienced and cutting-edge, multi-media production company that empowers organizations to be more accomplished communicators who not only create innovative visual experiences but also cultivate strong client relationships.

Creative

Visualize What Matters

The creative concept for this campaign centered on the themes of the voiceover script: the idea that we all visualize our own unique worlds, full of wonder and ordinary moments, full of the people and places that define us. What we imagine is deeply personal and can be difficult to convey, and video provides the solution, allowing us to participate in a shared experience.

The campaign structure followed the life cycle of a video production project: with content highlighting the stages of pre-production, production, post-production, and presentation. We explored each stage in a casual behind the scenes interview series showcasing the triumphs, the challenges, and most importantly the human element in of the featured projects shown in the reel.

Services Provided

• Strategic Marketing and Communications Planning

• Digital Presence Audit

• Creative Direction

• Content Creation

• Campaign Management

Deliverables

• Production Talent

• 3 Longform Blogposts

  • Expectations v. Realities: 5 Ways to Approach Pre-Production

  • 5 Production Lessons We Learned On the Set of ‘Unexpected’

  • Behind the Scenes: VFX Compositing and Animated Motion Graphics

• Campaign Email Newsletter

• Social Media Editorial Calendar (2 months)

• Social Media Social Media & Ad Management Facebook, Instagram, and LinkedIn

• Social Media Templates

• Website Updates

Visit the Behind the Scenes page to see videos and learn more about the campaign.

Analytics

• +7% Instagram following

Launch Media: July - August 2022